Talking Rain takes beverage science to an art form. Using an approach that blends culinary expertise with consumer insights, Cruz and her team endeavor to create taste experiences that are as delightful as they are unforgettable.
In a recent episode of the Prepared Foods Podcast, Emily shared how her team leans into nostalgic cravings, exotic fruit flavors and gold-standard testing to ensure every sip dazzles the senses.
Thanks to her background in culinary innovation, Cruz is helping shape Talking Rain’s expansion in the refreshment category. This year alone, her team delivered two new wildly popular Sparkling Ice STARBURST flavors, introduced the beverage world to the company’s first cold-crafted prebiotic soda (Say the name… Popwell!), and dabbled in the dark soda arts to create the highly spiced, caramel and fruity tones of the new Sparkling Ice Caffeine Cherry Cola.
Thanks to innovators like Emily, Talking Rain is shaping the next generation of better-for-you refreshments.
Craving more flavor insight? Listen to the full episode here.
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Annie Alley
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