Some colors make a statement. Pink makes an entrance. And couldn’t we all use a little more of it in our lives, especially in our fridges?
In celebration of the new Prime Video series Elle, from the world of Legally Blonde, Sparkling Ice is rolling out a flavor ready to bend-and-snap its way into your hearts. Sparkling Ice | Elle Guava Passionfruit is the exclusive hot pink, limited-edition flavor that’s wrapped in sparkles and packed with personality. Cute with credentials? Absolutely.
“Consumers are embracing newstalgia, experiences that feel joyful, familiar and fresh,” said Lisa Holcomb, vice president of brand at Talking Rain. “Elle Woods showed us that confidence and authenticity never go out of style. Head-to-toe in pink, she proved that being ourselves is always the winning argument. That spirit is core to Sparkling Ice, and this collaboration celebrates bold choices, big dreams and one very pink drink.”
The witty Harvard Law graduate Elle Woods proved that you don’t have to give up joy or personality to be smart, strong and successful. Elle follows Elle Woods in high school as we learn about the life experiences that shaped her into the iconic young woman we came to know and love in the first Legally Blonde film. For today’s audience, Sparkling Ice Guava Passionfruit says yes and to Elle’s mindset of never choosing between a power suit and pink. Delivering a bright tropical blend of guava and passionfruit, this new flavor contains vitamins and antioxidants, zero sugar and no artificial dyes.
Whether you’ve had Elle Woods’ closing argument memorized since 2001, or you’re about to fall in love with her for the first time, one thing is certain: there’s a pink, sparkling drink with your name on it. Grab a Sparkling Ice Guava Passionfruit, claim your spot on the couch and get ready!
Elle premieres on July 1 on Prime Video. Sparkling Ice Guava Passionfruit is available for a limited time at retailers nationwide and on Amazon.