By Lisa Holcomb, VP of Brand, Talking Rain
With our new Popwell ad streaming on Paramount+ and in select markets throughout the NFL playoffs, Talking Rain is on offense as a powerful challenger to the dominant prebiotic soda makers. That’s because Popwell is a modern soda that scores big on taste.
Consumers have told us that while they love the functional benefits of prebiotic sodas, they’re not willing to compromise when it comes to flavor. With a fun play on those “Ew!” moments, this campaign brings consumer voices to the field, showing that flavor is the ultimate MVP.
We believe Popwell’s flavor is unmatched—and the data backs us up. According to Circana, while 35% of consumers benched the top three prebiotic brands after one try, Popwell leads the category in repeat loyalty among new entrants. Our taste testing – and Modern Soda Challenges – confirm this strong preference for Popwell over leading prebiotic soda brands.
As a cold-crafted prebiotic soda, Popwell stands on its own, building on flavor-forward innovation that the Talking Rain flavor house is known for. And Popwell gets the fiber-to-sugar ratio right. Each can delivers six grams of fiber with only one gram of sugar.
The cold-crafting process we use helps preserve both flavor and functionality. Unlike heat-treated sodas that fumble flavor, Popwell’s cold-crafted process wins with taste and nutrition.
We’re proud to be rewriting the soda playbook – challenging established prebiotic brands and uniting flavor fans in cultural moments like the playoffs and more. With flavor that scores every time and a cold-crafted process that keeps us ahead of the competition, Popwell is a once-in-a-generation talent that’s ready to celebrate every touchdown.